How it all Started
Captivated by the new coffee flavors he experienced in Ethiopia, Menno Simons founded Trabocca. With an eye for potential, it wasn’t long before he brought the first Certified Organic Ethiopian Coffee to the market. It’s surprising to know that when Menno first set foot in Ethiopia he knew nothing about coffee. Whereas today he is known as one of the world’s authorities on Ethiopian specialty coffee, with in depth knowledge of each region. This knowledge has developed through his ongoing adventures exploring the country, searching for new coffee sources.
“I wanted to create, to get my boots dirty, to face the challenges and most of all: to add value in Ethiopia.” – Menno Simons